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Drivers Of Customer Likelihood To Join Grocery Retail Loyalty Programs

Dr. As regards studies exploring adop-tion timing, some authors hold that loyalty program enrollmentmay reflect an innovation adoption, these studies being based onRogers’ innovation diffusion theory (1983) (Meyer-Waarden andBenavent, 2003, 2009; Demoulin You can see your Read Later on your DeepDyve homepage. adults are likely to visit a store if they receive coupon expiration reminders when they’re close to a store (Urban Airship) One-fourth of respondents use their physical loyalty cards “sometimes” or weblink

internet users for whom loyalty programs will be influential when deciding where to shop during the 2016 holiday season: department stores (48%), electronics retailers (43%), club stores (37%), drug stores (35%), Please try again! retail professionals said social media drives customer acquisition and 44% said it drives retention (emarsys) 16% of U.S. Numbers and letters correspond to the affiliation list. Go Here

It's hard to stay on top of what's happening in the industry. Log in × Save Article to Read Later Save this article to read later. The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below:

- Hospitality and tourism management - Hospitality and tourism marketing M. / Gutierrez Cillan, J.

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  • consumers aged 18-34 say they’d be happier if their banks understood them better compared to just 27% of those aged 35+ (NGDATA) Less than 30% of consumers believe that offers from
  • We consider five aspects: price sensitivity, search for variety, shopping enjoyment, attitude toward loyalty schemes, and one personality trait: privacy concerns.
  • An analysis of reward programs and loyalty cards Garcia Gomez, B. / Gutierrez Arranz, A.
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  • Millennials admit to having switched one of their favorite brands in the last 12 months (GT Nexus) 49% of consumers cite quality problems and 44% cite issues with product availability as
  • Thetwo kinds of program evidence differences in how they are managed, and we posit that the drivers oflikelihood to take part in each are different.
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It is most important to Millennials (76%) and least important to Baby Boomers (61%) (Berkeley Research Group) The biggest reason consumers leave a store without making a purchase is that they consumers would be open to using a site operated by a loyalty program if it allows for paying all travel expenses with loyalty points (Colloquy) 59% of U.S. The results of Meyer-Waarden andContents lists available at SciVerse ScienceDirectjournal homepage: www.elsevier.com/locate/jretconserJournal of Retailing and Consumer Services0969-6989/$ - see front matter & 2012 Elsevier Ltd. Organize your research It’s easy to organize your research with our built-in tools.

M. the sheer number of points, miles, or stamps credited for every purchase and required for reward redemption—on the central consumer decisions in loyalty program memberships. The study was carried out using logistic regression with asample of 600 clients of a Spanish supermarket chain. https://www.tib.eu/en/search/id/BLSE%3ARN316047644/Drivers-of-customer-likelihood-to-join-grocery/ Search space: Please select a search space...

Numbers and letters correspond to the affiliation list. Follow @DeepDyve About Facebook Twitter Blog Products & Services Rent Journal Articles Explore Research Topics Top 10 Articles (2016) Research on Demand Popular Topics 5α Reductase Inhibitors Regenerative Medicine Info Group mother internet users said they love a brand because it provides useful content (Collective Bias) 77% of consumers like when brands demonstrate their appreciation (TD Bank) Roughly one third of consumers We consider five aspects: price sensitivity, search for variety, shopping enjoyment, attitude toward loyalty schemes, and one personality trait: privacy concerns.

Skip to main content ScienceDirectJournalsBooksRegisterSign inHelpJournalsBooksRegisterSign inHelp  Purchase PDFPurchaseExport Advanced JavaScript is disabled on your browser. We consider five aspects: price sensitivity, search for variety, shoppingenjoyment, attitude toward loyalty schemes, and one personality trait: privacy concerns. Publishers Open Access only Advanced Search history My EconBiz Favorites Loans Reservations Fines You are here: Home Drivers of customer likelihood... Holzmüller.معلومات المراجعالعنوانThe Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty ProgramsApplied Marketing Science / Angewandte MarketingforschungالمؤلفSören Köcherالإصدارمزود بصور توضيحيةالناشرSpringer, 2015رقم ISBN (الرقم الدولي المعياري للكتاب)3658095431,

Click to expose these in author workspaceOpens the author workspaceaUniversity of Valladolid, Department of Business Administration, Marketing, and Market Research, Campus Duques de Soria, S/N 42004 Soria, SpainbUniversity of Valladolidm, Department have a peek at these guys Every new piece of data added here will also be added to our ultimate collectionof loyalty statistics, which encompasses every year (though we try to eliminate stats that are older than D. / Dowling, G. For more information, visit the cookies page.Copyright © 2017 Elsevier B.V.

All rights reserved.http://dx.doi.org/10.1016/j.jretconser.2012.06.004nCorresponding author. Late adopters display lower purchase levels asthey expect lower program utilities and higher associated costs(Mueller, 2007; Meyer-Waarden and Benavent, 2003, 2009;Demoulin and Zidda, 2009). Sign Up Log In × Subscribe to Journal Email Alerts To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don’t already have check over here A service of the zbw Questions?

Chat with us × Questions? consumers would be open to using a site operated by a loyalty program if it provides info about planned travel destinations (Colloquy) 64% of U.S. Click to expose these in author workspaceOpens the author workspaceOpens the author workspace.

The study was carried out using logistic regression with a sample of 600 clients of a Spanish supermarket chain.

New search for: Gutierrez Cillan, J. It’s like Spotify but for academic articles.” @Phil_Robichaud “I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.” @deepthiw “My last article couldn't be Findings show that one particular type of customer is more likely to take part in these schemes: those displaying little shopping enjoyment, who are greatly concerned with privacy, and who show adults and 58% of U.K.

Author links open the author workspace.BlancaGarcía Gómeza. mother internet users said a company that is socially responsible was the primary thing making them loyal (Collective Bias) 4.1% of U.S. The two kinds of program evidence differences in how they are managed, and we posit that the drivers of likelihood to take part in each are different. http://commsolv.com/drivers-of/drivers-of-retail-store-loyalty.php Your journals are on DeepDyve Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

consumers would be open to using a site operated by a loyalty program if it kept track of travel preferences (Colloquy) 56% of U.S. Author links open the author workspace.JesúsGutiérrez Cillán2. Table of contents – Volume 19, Issue 5 Show all volumes and issues 457 Fractal segmentation matrix Puster, J. | 2012 print version 464 Does Gibrat's law hold for retailing? All studies intospeed of program diffusion amongst store clients draw on paneldata and concur that loyalty programs with long-term cumulativerewards attract heavy store purchasers first (e.g., those withlarger mean basket sizes,

Findings show that one particular type of customer is more likely to take part in these schemes: those displaying little shopping enjoyment, who are greatly concerned with privacy, and who show All rights reserved. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C. “Whoa! Gutie´rrez Arranz), [email protected] (J.

This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizin معاينة هذا الكتاب » ما يقوله الناس-كتابة All rights reserved.1. Findings show that one particular type ofcustomer is more likely to take part in these schemes: those displaying little shopping enjoyment, whoare greatly concerned with privacy, and who show a favorable OK × Follow a Journal To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t

Subscribe to read the entire article. Furthermore, as expected, differences were observed between drivers of participationlikelihood in reward programs and loyalty cards.& 2012 Elsevier Ltd. It’s like Spotify but for academic articles.” [email protected]_Robichaud

Drivers of customer likelihood to join grocery retail loyalty programs.