Meanwhile, there is an opportunity for Convenience Stores (C-store) to jump on the Healthy Lifestyle bandwagon. About/About SmartRevenueGlobal Field ForceWhere We FieldMeet Our TeamOur Asia Partnership Methods/SmartRevenue EthnographyQuantitative MethodsQualitative MethodsAdvanced AnalyticsOmnichannel Toolkit Technology/ Sectors/ConsumerShopperAirports & TransportationPublic Health & OpinionEvent IntelligenceFood Service Solutions/SolutionsData WhitespaceROI ModelsCategory & Brand PlanningOmnichannel Keeping current shoppers happy and engaged boosts competitive advantage, increases average spend and protects the bottom line.
When comparing what drivers are top of mind for U.S. Our Store Choice Drivers study explores what drives relationships across retailers, channels and key shopper cohorts and how retailers are responding to changing perceptions and attitudes. shopper. Contact Us Company Info About Nielsen Investor Relations Nielsen Families Responsibility & Sustainability Press Room Careers Contact Us Insights Newswire Reports News Center Top 10 & Trends How We Measure Webinars
Bernhard Swoboda. معلومات المراجعالعنوانRetail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail FormatsHandel und Internationales Marketing Retailing and International MarketingالمؤلفBettina Bergالإصدارمزود بصور توضيحيةالناشرSpringer Science & Retailers who leverage the trend by increasing such offerings on their shelves can differentiate themselves from their competition and develop loyalty. shoppers versus correlations made against retailer equity, a hierarchy of needs emerges. http://commsolv.com/drivers-of/drivers-of-brand-loyalty.php The convenience and ease of online retailing hasn’t replaced the need to touch and feel consumable fast-moving consumer goods (FMCG) that proximity retailing offers.
The 2016 edition of Store Choice drivers indicates that both the Grocery and Club channels already over-index for Healthy Lifestyle associations compared to all retail channels. While an uptick in penetration will always be an important part of any retailer’s strategy, it’s not the only tool in their tool belt. PROXIMITY AND PREMIUM When looking at the relationships shoppers have across retailers, the Grocery channel remains the dominant player across all trip types. However, Grocery alone stands out for being associated with encouraging the use of digital shopping lists.
Mass Supercenters and C-store retailers have an opportunity to make inroads on this trend, potentially by increasing their fresh prepared food selections. At the same time, Grocery and Club command the highest spot when it comes to consumers’ “willingness to pay price premiums” and are widely leveraged for stock-up trips. The Grocery channel also leads the way among all retail channels for Natural/Organic associations, with Club following as a close second. As such, living a healthy lifestyle supported by Natural/Organics products continues to be important to the U.S.